Ramey of the Home Trust International (HTI), a network serving high-end home businesses, sees nothing disruptive in the Arhaus concept. Notably, 40% of these clients make five or more purchases throughout their customer lifetime. And in-home clients repurchase at a higher rate.
Through those in-home visits, the company has been able to increase average-order-value more than three times that of a standard order. While getting people into the showroom is a priority, it also takes the showroom direct to the client through complimentary in-home design services provided by 60 designer partners. It also publishes a catalog twice a year to bolster both in-showroom and e-commerce sales. The company reports 80% of e-commerce revenue originates from customers within a 50 mile radius of a showroom.
Besides its showrooms in prime locations, the Arhaus website is its virtual showroom on the internet.
